EXHIBITION OF BANGKOK AOTO SALON
Created on 09.05
Bangkok Auto Salon Exhibition Report: Brake Components Lead New Opportunities in Southeast Asia's Tuning Market
The five-day EXHIBITION OF BANGKOK AUTO SALON has concluded successfully. Despite our company only securing a 20-square-meter booth, our core brake system components attracted a large number of targeted customers, marking a key opportunity to explore the Southeast Asian automotive tuning market.
I. Exhibition Overview: Accurate Alignment with Tuning Market Demand
Centered on "performance tuning", the Bangkok Auto Salon gathers global tuning businesses and enthusiasts, standing as the most influential automotive tuning exhibition in Southeast Asia. Our booth was located in the core aisle of the "Performance Tuning Zone". Through a professional design featuring a matte black booth and blue neon light strips, we displayed brake calipers, racing handbrakes, and aluminum pedals in a "complete vehicle brake system" logical layout. Our flagship product, the multi-piston forged brake caliper, was paired with on-vehicle case videos, effectively attracting target customers.
II. Core Products & Customer Feedback
1. Multi-Piston Forged Brake Calipers (Top 1 in Consultation Volume)
- Advantages: Made of aircraft-grade aluminum alloy forging, 40% lighter than traditional cast iron calipers. Features high temperature resistance and fast braking response, suitable for popular tuned models in the local market such as Honda Civic and Toyota 86.
- Feedback: Purchasing managers from local tuning shops verified the dimensions on-site. Three companies reached intentions for sample testing and clarified bulk procurement needs.
2. Racing Handbrakes
- Advantages: Short-stroke design with high-strength steel cables, suitable for professional scenarios like drift racing and track racing.
- Feedback: Technicians from Bangkok's renowned "Bangkok Drift Club" highly praised the product after simulated operation. They plan to replace the brake systems for over 20 tuned race cars in the club, listing our racing handbrake as a key candidate.
3. Aluminum Pedals
- Advantages: Anti-slip patterns, multiple styles available, and customizable to match vehicle interior colors.
- Feedback: Consultations from individual tuning enthusiasts surged, focusing on online purchasing and installation guidance, highlighting the potential of the retail market.
III. Exhibition Achievements & Market Insights
- Key Achievements: Received over 200 consultations, collected 86 valid customer profiles, and secured 12 preliminary cooperation intentions (including 3 bulk procurement deals and 2 club customization projects).
- Market Pain Points: Thailand's year-round high temperatures require enhanced heat resistance of products; customers prioritize "cost-effectiveness" and prefer brands with quality comparable to Japanese and Taiwanese counterparts but more competitive pricing.
IV. Cooperation & Development Directions
Based on the exhibition results, our company plans to:
- Launch "Southeast Asia Customized" brake calipers with optimized heat dissipation structures;
- Build offline installation and after-sales service networks with local tuning shops;
- Launch cross-border e-commerce channels to cover the retail needs of individual tuning enthusiasts.
We sincerely invite tuning businesses and purchasers from Southeast Asia and around the world to discuss cooperation and jointly explore new horizons in the brake components market!
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